Search Engine Optimization-Basic tricks that I use!

Many of my friends ask me, how do I rank in the 40 pages of Google when my name "Raghu Raj Murmu" is searched. The answer is simple, I have more than 600 articles credited to my name "Raghu Raj Murmu" as an author, and there is no other "Raghu Raj Murmu" who writes with the same regular habit of writing. Hence, I rank in the search engine because my content is automatically optimized for search engines.

Moreover, Search Engine Optimization is the primary thing that I keep in mind, whenever I write something for someone or myself. Being a content writer, now it comes to me naturally. Without the proper and precise usage of the SEO practice, no content or website can be found in a search engine result page. So what is this much hyped Search Engine Optimization or SEO technique?

Well, in a layman's term, it is simply the technique that allow a website to receive more flow of traffic through the recognition and listing by the search engines on their result pages. These search engines are primary  Google, MSN and Yahoo. And in order to be listed in the result pages of these search engines, one needs to optimize there website, blog, pages etc., in accordance to the algorithm of the search engines. There are multiple types of optimization tricks. I'll be discussing just the three to keep the entire discussion simple.

Keywords
Keywords are the primary element of optimization of any content that needs to be found and consequently ranked by search engines. Now the question would be, what is a keyword? A keyword is any word that is put into the search bar of a search engine. It could be a name such as "Raghu Raj Murmu" or the name of an object or a place, which you wish to find the information about. So, the more the keyword is in a particular content, the more its chances to rank higher in the search engine result pages when you look for it. 

The keywords are further divided into different subcategories.
Short Tail Keywords: These keywords usually contain one word of up to three words at a length.
Long Tail Keywords: There keywords contain more words and at times, they may be a complete or part of a sentence/statement.

Keyword Density not to be ignored!
There is another important thing to be kept in mind when playing with keyword. It's the keyword density in a certain content. An article or content must be keyword rich but it has to always adhere to the keyword density norms of the search engines, so it doesn;t get negative markings. For the exact density percentage, one can search the internet and keep themselves updated.

                                 

"Backlinking & Reciprocal Linking is the perfect manner to be found by the search engine bots, in order to be ranked high."-Anonymous

Links
Links play a major role in being recognized by the search engine's spider or the content ranking system. This is where the spider looks for the links that are going out as well as coming in, to a site in question. More the links, better the credibility. Links are further divided in two subcategories.

• Backlinks: These are the links that direct towards your site from some other website. It is a one way route. As shown in the graph, website "D" is referring its own traffic to website "A."
• Reciprocal Links: These links send the traffic back and forth between two websites. As shown in the graph, website "B" is sending and receiving traffic from website "C."

Here, one must also know, that link building between their own "OWNED" websites or pages will work negatively in this task. Hence, one must seek and offer links from/to unique websites, which has great content as well as a massive traffic. There are certain cost-free methods of link building.

1. Social Media: Post your latest blog on your Facebook, Twitter, Google + or Linkedin Account. You may also post them to other's account while commenting there.
2. Blog Forums: Get regular on different blog forums and write meaningful comments with a link to your website or any of the sub-pages to it. Remaining "anonymous" shall not get you caught as a spammer, which the search engines don't like.
3. Signature: Embed the link of your blog or website in your email signature, so the recipient may click at it if they so like.
4. Request: Ask your friends to put the link to your blog in their own list of blog connections, so you get unique and genuine backlinks. Also, do return the favor by putting their links to your blog.
5. Write: Offer your writing services for free as a guest blogger on some popular site, where you can have the liberty to post a link to your website in the article that you may be writing.
6. Do Leave a Comment and Not Just a "Like": This is something we always do, we will definitely like a wonderful post on a blog site but will never comment, how much we liked it. So please make it a point to leave a comment after you have gone through a post. That means, I expect you to write a line or may be two after you go through this blog-post.
7. Content Submission Sites: Get registered in the content submission sites, such as Ezinearticles.com and post your content. There you get two backlinks to attach, with the content you post.

With these basic tricks of search engine optimization, you can get your website, blog or content at a good level; where the viewership will be more. An increased traffic could later be used to make a good volume of revenue too.